Social Influencer Award
AgCommunicators Social Influencer Award
This award is the first of its kind in Australia. It honours outstanding commitment and achievement by an individual in telling the story of primary producers and food production or rural community related initiatives or campaigns through social media.
Examples include, but are not limited to:
- Promoting primary production’s important role in Australia
- Highlighting the successes and challenges of being a food producer
- Building trust in food producers among the Australian community
- Outlining agriculture’s powerful approach to sustainability
The award can be for a social campaign, a social presence on a single social platform or multiple platforms or building social engagement.
Entrants will need to describe how their efforts:
- Tell the good news story that is primary production in Australia
- Drive engagement, particularly with people outside of agriculture
- Build community
- Demonstrate a positive shift in understanding, attitude or interest in agriculture
There is also the option to nominate someone who you think fits the criteria above.
This award is not for agency-related campaigns but targeted at individuals or community organisations proactively reaching out to people outside of farming to build relationships and foster transparency and continuous improvement. It recognises that social media enables everyone to be publishers and influence community sentiment and public opinion – you or the person you are nominating must be a resident of South Australia or NT.
Judging criteria
Content
- Quality and originality of the content
- Clarity and authenticity of the agricultural narrative
- Innovation and consistency in execution
Impact – overall effectiveness, what social impact was made as a result of this effort? What were the desired objectives and results and were they achieved?
Reach – Proof and/or a description of how people outside of agriculture were engaged.
How to enter
Entrants must outline the following:
- Summary of who you are and your background in agriculture. If nominating someone else: Who you are, who you’re nominating and their connection to agriculture (maximum 200 words)
- Strategy … What was the aim? Who was the target audience? What was success to look like? If nominating someone else: What platforms does this person use? Who do they target in their posts? In your opinion, what makes them an influencer? (maximum 500 words)
- Results … describe your results and how you achieved what you set out to, using any relevant examples or metrics to support your entry. If nominating someone else: Why are you nominating this person? Why do you think they deserve to be recognised? (max. 500 words)
- (maximum 500 words)
- Entry images … provide up to five images and/or screenshots per active channel that best represent your social presence and content or the person you are nominating. Each image may be accompanied with direct links to published social content.
- Add up to five additional links to published content that will help the judges assess your (or the person you are nominating's) social influence!
Social Influencer Award - Entry form
Social Influencer Award Sponsor
