Prue Adams

President

Prue is a veteran of rural media. Starting out at SES Channel 8 Mount Gambier in the late 1980's, she later moved to a ski resort in California, working on the local newspaper and presenting a radio program called The Prue Review. Returning to Australia in 1989, she spent more than 30 years at the ABC, working as a TV news reporter, producer and current affairs journalist with The 7:30 Report. But it was the 25 years spent with the flagship rural program, Landline, that were the most fulfilling and productive. In 2016 she was judged the world's best agricultural journalist, winning the Star Prize in the International Federation of Agricultural Journalists (IFAJ) Awards - for a documentary on Q-Fever. Now running Prue Adams Media, she is contracted by Anvil Media to produce agricultural extension videos and podcasts. She regularly hosts conferences and events including Solstice Media's Regional Showcase Awards, Rabobank's Farm to Fork and Nature Foundation's Conservation Conversations. In 2022, she picked up a video camera and starting shooting her own documentaries - producing four of them while on IFAJ international Congresses - all were broadcast nationally on the ABC. 

She is the Australian delegate on the International Federation of International Journalists, a Committee Member on the Australian Council of Agricultural Journalists and has been a member of RMC SA/NT since 1996, performing the role of Vice President from 2022-2026.

Alistair Lawson

Vice President

Chief Judge Rural Media Awards - Journalism

Alistair has been working in rural media and communications for more than 10 years. He grew up on a dryland dairy farm east of Meningie before studying a Bachelor of Journalism at the University of South Australia. Upon graduating, he got the opportunity to combine his passions for the dairy industry and journalism when he was appointed dairy reporter for Stock Journal.

Since May 2014, Alistair has worked for AgCommunicators - a communication, marketing and education consultancy based in Adelaide. This sees him work with a number of clients across a range of sectors including RDCs, advocacy bodies and corporates.

Alistair joined the Committee in 2021, and is Chief Judge of the RMC SA/NT Rural Media Awards - Journalism categories. He was elected as Vice President of RMC in 2026.

Cassie Hough

Secretary

Nic Kentish

Treasurer

Nic Kentish has a lifetime’s experience in the old and the new. He jackerooed, studied and worked his way up through the agricultural pathway from 1982 until returning to settle on his family’s farm near Mt Gambier in 1992. He introduced innovative grazing and management systems to his farm from then on, continually sharing these changes with numerous farmer groups. 

Nic is passionate about empowering family farming, whilst always sharing his skills, knowledge and fascination of regenerative farming. He has driven shifts in agricultural thinking and action, such as conversion to Organics and Biodynamics, hands-on soil carbon sequestration, successful family succession and rural leadership as well as regenerative practices in animal, vegetable and grain crop production. 

Nic now resides in the Adelaide Hills, with his wife Alexi and three children who come and go.  He delivers for Resource Consulting Services (RCS) as a teacher, facilitator, podcaster and coach. Combining his passions for livestock and people, he also trains Low Stress Stockhandling schools and GrazingforProfit® with zest, humour, feeling and a genuine endeavour to see land, animals and humans together realize their true potential. 

Miranda Kenny

Director

Chief Judge Rural Media Awards - Photography

Mon Saunders

Director

Jacinta Rose

Director

Cathy McHugh

Director

Cathy McHugh has worked across public relations, marketing and communications for more than 20 years, with experience spanning both South Australia and nationally. Her career has included running her own Adelaide-based PR agency for many years, as well as communications roles within government and across a diverse range of industries.

She is the Marketing and Media Manager at Livestock SA, where she has found a strong connection with the agricultural sector and the people who drive it. She is passionate about championing South Australian producers and sharing the stories, achievements and innovation of an industry that plays such an important role in the fabric of our state and country. She is particularly focused on continuing to grow Livestock SA’s reach, strengthen its membership and ensure the voices of producers are heard.

Outside of communications, Cathy owns and runs a yoga studio in Adelaide, bringing together another long-held passion — supporting people to build stronger, healthier minds and bodies.

Cathy joined the Committee in 2026 and looks forward to contributing  her experience across media, communications and marketing while continuing to build her connections within rural and agricultural media.

Peter Rogge

Director

Peter Rogge is Head of Agriculture at the Royal Agricultural & Horticultural Society of South Australia (RA&HS).  With a background in viticulture, grower engagement and agricultural operations, including leadership roles with Treasury Wine Estates, Peter now oversees a broad portfolio spanning agricultural competitions, industry programs and stakeholder engagement.  Through the Adelaide Showground, he regularly works with producers, industry bodies, educators and agricultural organisations from across South Australia and beyond.

Quinton McCallum

Rachael Oxborrow

Alexia Deegan